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Data Analysis of China's Art Pigment Industry

January 11, 2024

Product description

Pigment is a powdery substance used for coloring. It is insoluble in water, grease, resin, organic solvents and other media, but can be evenly dispersed in these media and can color the media, and has a certain hiding power. The basic requirements for art pigments are that the finer the particles, the better, the brighter the color, the better, and the longer it lasts without discoloration, the better (the stability is better).

Art pigments can be divided into gouache pigments, acrylic paints, oil paints, Chinese painting pigments, etc. The main market for art pigments in my country includes three major fields, namely the children's art market, the art creation market and the professional learning market.

 

Analysis of the current status of the art pigment industry

Currently, the art paint industry is facing several challenges and opportunities. As people's demand for art increases, market demand continues to increase, especially in some developing countries and regions, where the market potential is huge;

Domestic brands are gradually developing: In the art supplies industry, a number of professional production companies with certain competitiveness in the international market have been formed in China, including Hebei Qingzhu Painting Materials Technology Co., Ltd., Shanghai Mali Painting Materials Co., Ltd., Hangzhou Puqing Cultural Creativity Co., Ltd., Guangzhou Meibangqifu Cultural Instruments Co., Ltd., Shandong Xinwencui Art Supplies Co., Ltd. and Tianjin Keya Art Materials Co., Ltd

The branding effect is highlighted: high-endization drives the traditional unit price to continuously increase. As consumption power increases and consumption concepts change, consumers pay more attention to product quality and consumption experience, and then their awareness of the brand gradually increases. In the future, the art supplies industry will develop in the direction of branding, and leading brands will gain a higher market share.

 

Analysis of development trends of the art pigment industry

China's art pigment industry is still in a rapid development stage, and the consumer population is mainly teachers and students related to art majors. With the sustained and healthy development of my country's economy and the continuous improvement of residents' income levels, coupled with the encouragement and guidance of national policies, the popularity of art education in primary and secondary schools, the number of students majoring in art in colleges and universities, and the number of students choosing art majors in high schools have all remained stable. Growing trend. The driving force of demand for art education has become prominent, which has played a huge role in promoting the development of the art pigment industry.

 

Analysis of art pigment segmentation

Art paints can be divided into gouache paints, acrylic paints, oil paints, Chinese painting paints and other types.

Currently, in the Chinese art paint market, gouache paints and acrylic paints still account for the majority of the market share. Gouache paint is a relatively traditional paint that attracts a large number of beginners and enthusiasts due to its ease of learning and low entry barrier. Acrylic paints are widely used in fields such as outdoor sketching and studio creation because of their fast drying, lightweight equipment, and bright and rich colors.

Oil paint is a traditional paint that is widely used in Western paintings. It currently only accounts for a small share of China's art paint market, but it has shown rapid growth in recent years. The market share of Chinese painting pigments is far less than that of gouache paints and acrylic paints, but its market size and market growth rate are gradually expanding.

At present, Chinese manufacturers in the field of gouache paints include Qingzhu Painting Materials, Shanghai Marley Painting Materials, Mia, Shandong Xinwencui Art, and Meibang. In 2022, China's gouache market share will account for approximately 40.29%, 13.98%, 5.60%, 4.70%, and 3.70% respectively. %, the top five manufacturers account for about 70% of the gouache market share, and the top two manufacturers Qingzhu and Shanghai Mali occupy more than half of the gouache market. Competition in the market will become more intense in the future. Companies need to pay close attention to changes in market demand and consumer demand, and continue to launch more innovative and differentiated products to expand market share and increase brand awareness.

 

Art market global market size

In 2022, the global art pigment market size reached US$3,619.37 million, and is expected to reach US$5,494.13 million in 2029, with a compound growth rate (CAGR) of 6.32% from 2023 to 2029. In 2022, the global art pigment market sales volume will be 1,183.89 kilotons, and is expected to reach 1,629.88 kilotons in 2029, with a compound growth rate (CAGR) of 4.77% from 2023 to 2029.

China's market size in 2022 will be US$516.01 million, accounting for approximately 14.26% of the global market. It is expected to reach US$888.88 million in 2029, when the global share will reach 16.18%. China's sales volume in 2022 will be 190.41 kilotons, accounting for approximately 16.08% of the global share. It is expected to reach 294.33 kilotons in 2029, when the global share will reach 18.06%.

From the perspective of product market application, it includes the children's art market, professional learning market, and art creation market. In 2022, the global sales volume of the professional learning market will account for 42.83%. As my country's economic consumption level continues to improve, terminal employment directions such as animation, fashion design, and art continue to expand, and the demand for aesthetic education talents increases. Art majors also show an upward trend to a certain extent. There is still room for growth in the market capacity of professional learning.

At present, major global manufacturers include Keya, FILA (Qiao Qin), Shi Minke, Daniel Smith, Montmartre, Old Holland, Pébéo, Sakura, Hebei Qingzhu Painting Materials, etc. In 2022, the share of major manufacturers will account for 38%. It is expected that industry competition will be fierce in the next few years, especially in the Chinese market.

 

 

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